By gifting “the gift of choice,” clients could select 1-of-a-kind art/memorabilia from 1 of 13 nets. We offered something for all tastes/interests, while showcasing breadth & mass appeal of Fox Networks programming. The Gift catalog is saddle stitch bound with spot UV coating on the Fox Networks logo for extra emphasis. Foil stamp snowflakes throughout. Contains back cover fold-out reply card w/perforation for easy use.
Challenges: 1) Create cohesive Portfolio mailer while still letting individual nets’ gifts shine through 2) Create high-end, unique item for each net desirable enough for client to display at home or office, while promoting the net 3) Break through mass holiday-related clutter & truly stand apart
Wide-range gift selections & response from VIP/C-suite clients (64% (11% higher than 2013)) proves we exceed goals. Very positive feedback from clients.
ROLES: ART DIRECTION & DESIGN
Printing by Lithographics
Awards: Silver Promax