Features Fox Networks’ portfolio of 23 national nets & apps. Allows staff to show clients/industry: Programming priorities, big ratings, new products & services. Album-style pocket folder w/full satin aqueous coating. Embossed Fox Networks logo w/spot UV coating on folder. Pocket w/biz card slot. 6 multi-page, mini booklet inserts (1 for each of our programming “pillars”) w/die-cut tabs for easy network reference. Perforated wafer seal fastens folder.
Challenge: 1) Create high-quality piece w/23 net spreads in short time frame, w/ flexibility to edit content during creative process 2) Create cohesive Portfolio mag, design & content-wise, while maintaining integrity of individual nets’ brand identity 3) Create mag that stands apart from oft-received collateral, so it’s a “must-have” for our reps; it represents our nets as a clear value proposition.
Despite most industry collateral “going digital,” our printed mag is still a desired, valuable tool.
ROLES: ART DIRECTION & DESIGN
Awards: Silver Promax