Fox Networks Distribution decided to become more aligned with other departments and change to Fox Network Group. With this change, I was tasked to create a fresh new look. In the past, we incorporated every channel into our brand, but now we wanted to emphasize our 5 main networks: FOX, FX Networks, National Geographic, Fox Sports and Fox News. To do this, I created a clean logo lock-up and used a symbol of 5 lines to represent each core pillar. This rebrand was purposely made simplistic in order to easily adapt to each unique network brand and the art used. The brand designs lived in both printed materials and web.