Creative Direction & Design

NFL Flags "Back to Football" Design

As part of the football season kickoff celebration in New York, a new event called, flags, will recognize each NFL club and the unique qualities the club and their city add to the NFL. The flags will fly at Rockefeller Center. The flags will be raised prior to performances by Mariah Carey and No Doubt.

The Back to Football flags began as a fan contest in order to further connect this to the local community. Fans had the opportunity to write their best description, in concept, what the team means to their city. The initial submissions were filtered down to the top 5 for every club, then sent to the clubs to choose the winner. 

Art Direction: Stephanie Borgese Senior Designer: Vince Smith