NFL International Series Games 2012
New England Patriots vs St. Louis Rams
Beginning with the 2005 season, the National Football League has hosted regular season American football matches outside of the United States in a series known as the International Series. Since 2007 and until at least 2016 games have been held in the United Kingdom, at London's Wembley Stadium. Giant billboards create larger than life personas of the players’ attributes of Speed, Power, Vision and Agility. Expansive graphic retaining walls leading up to the stadium set the mood for the upcoming show and tell the story of each team.
ROLES: ART DIRECTION & DESIGN