One Main Financial
Your needs. Your goals. Your dreams.
CitiFinancial was changing its name as the economy was shifting. My team and I were tasked to provide some reassurance to their customers Citi was still there for them in this time of change. Home additions, new home purchases and family life goals were the focus of this 30 second ad. Providing a safe and reliable Citi community was dear to the brand.
ROLES: ART DIRECTION & DESIGN