Creative Direction & Design
OneMain Financial: Walk

OneMain Financial TV:30 Walk

We pitched and won the assignment to rebrand CitiFinancial to OneMain Financial. Starting from scratch by developing a style guide and overall marketing plan, we created and launched a new 360 campaign that successfully targeted new consumers and also focused on the retention of current customers. And through careful planning we managed a transparent process that allowed us to work seamlessly with all of the client’s partner agencies.