Verizon Wireless & Telecom
Rule The Air
Verizon Wireless, which gained brand recognition with its "Can you hear me now?" campaign, launched a new brand promotion called "Rule the Air." To promote the new slogan, Verizon has established a new website and TV ad campaign which features imagery of ordinary objects turning into machines--antennas that produce signals. The company's "Rule the Air" website emphasizes how users can take advantage of Verizon's network, and also teases Verizon's LTE network, which the carrier has promised to launch commercially.