From strength to style, cool colors to ignite your workout or weekend.
For Holiday 2017, Nike assembled a dual gender, cross-category product collection that showcases the collection in four unique contexts. Run, Train, Live and Yoga. The bright, optimistic, inviting creative direction was intended to inspire athletes everywhere to get out there and get active – for both Southern and Northern hemispheres. Dynamic photography, coupled with atmospheric environmental plates creates a look and feel that created desire globally for this amazing collection.
ROLES: ASSITANT ART DIRECTION & DESIGN
Photographer: Piotr Sikora