FIFA WOMEN’S WORLD CUP

America has a Score to Settle | Canada 2015

The 2015 FIFA Women's World Cup was the seventh FIFA Women's World Cup, the quadrennial international women's football world championship tournament. The tournament was hosted by Canada for the first time and by a North American country for the third time.

My team and I were tasked with building and creating all banners and distribution assets across our World Cup Social platforms
and cable provider websites. We designed live spaces prior to events, premium packages and swag for guests during the games and also
built a custom foosball table with Fifa branding.

ROLES: ART DIRECTION & DESIGN

IMPACT: 2015 Women’s World Cup final was seen by 25.4M viewers obliterating the previous mark of 18,220,000 set by USA-Portugal during
last year’s World Cup group stage match. This was America’s first Women’s World Cup championship since 1999.
Making it the most- watched soccer match in U.S. history.

FOX Sports GO set a new record with 232,000 unique streamers. Women’s World Cup matches now comprise
FOX Sports GO’s top 5 most-viewed events ever.