Vince Smith is a Creative Director and designer based in Los Angeles, California. Backed by a degree in visual communications, he’s crafted a career that blends my love for music, sports, and storytelling with high-level conceptual thinking, brand building, and immersive consumer experiences.
He is currently a freelance creative director with Mattel, executing creative vision for Hot Wheels collector experiences and leading photoshoots and influencing brand direction across campaigns, content, and experiences. Prior to Mattel, he served as an Art & Design Director at Prime Video/Amazon, where I oversaw brand governance and creative assets for the global brand creative team. My expertise spans branding, leadership, production, experiential design, live events, and the development of products and digital services. Prior to Amazon, I led 360 campaigns at Walton Isaacson, created new experiential verticals at IMAX Live.
As a creative, Vince is obsessed with big ideas that solve complex challenges and move culture forward. As a leader, he put people first—believing that creativity is not something we choose, but something inherent to how we exist in the world. I’m dedicated to empowering teams, elevating individual strengths, and cultivating inclusive, diverse environments where groundbreaking work can thrive. Outside the office, you’ll find him traveling, making music, camping, playing soccer, or gaming.
