CHANGE OF FASHION

I helped bring the campaign to life through a bold visual identity and immersive event experience that celebrated the next generation of Black fashion designers. The initiative paired emerging designers with industry mentors to address the underrepresentation of Black talent in fashion, creating a platform that blended storytelling, culture, and design. My work focused on crafting a cohesive creative system across environmental graphics, branded touch-points, and event visuals that elevated the designers' work while reinforcing McDonald's commitment to driving meaningful cultural impact.

Only 7.3% of designers are Black. To change the conversation, McDonald’s launched the Change of Fashion program, connecting 5 up-and-coming Black designers with life-changing mentors to help further their careers, and use key events throughout the year—BET, Essence Festival of Culture, and NY Fashion Week—to give these designers a platform to be seen.

AGENCY: Walton Isaacson

FIELD: Experiential Design | Brand Campaign | Cultural Marketing | Live Events

Typography: Speedee

ROLES: SR. ART DIRECTOR & DESIGN | CD: ANTHONY BROOKS | AD & DESIGN: MICHAEL HARARI & GEO VILLETA

TOOLS: Indesign, Illustrator, Photoshop & Procreate