Mattel Creations

2026-2027

• Collaborated with executive leadership and DTC team to define creative priorities.

• Oversee end-to-end creative execution and E-commerce product launches.

• Built creative systems/frameworks.

• Led concept development.

• Guided photography, talent, styling, and on-set creative.

• Shaped brand expression across campaigns, content, and consumer experience

FIELDS: Brand System | Brand Identity | Digital Platform | E-Commerce

ROLES: CREATIVE LEAD & ART DIRECTION

TOOLS: Figma, Illustrator & Photoshop