PLAY 60

Youth Football Festival

PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at
least 60 minutes a day. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to
health and fitness with an impressive roster of partner organizations.

ROLES: ART DIRECTION & DESIGN

IMPACT: The NFL PLAY 60 programming significantly improved both aerobic capacity and body mass index among a large percentage
of approximately 100,000 students who participated in the program between 2011 and 2015.