RETOOL YOUR SCHOOL | 15 AND FORWARD
Since its inception in 2009, The Home Depot “Retool Your School” Program has invested more than $12 million in financial support, providing HBCUs with needs-based grants for campus renovations. “The Home Depot has a proud legacy of supporting and uplifting Historically Black Colleges and Universities.
FIELDS: Brand Campaign | Purpose-Driven Storytelling | Integrated Marketing Growth | Customer Marketing | Event Design
ROLES: SR. ART DIRECTOR & DESIGN
CD: ANTHONY BROOKS | ART DIRECTOR: GEO VILLETA
TYPOGRAPHY: Helvetica Neue
TOOLS: After Effects, Illustrator & Photoshop
THE HOME DEPOT
Execution
The campaign was brought to life through a series of human-centered stories that blended environmental context, personal narrative, and brand purpose. Each piece focused on individuals actively shaping their spaces—whether through renovation, rebuilding, or imagining entirely new possibilities for their homes.
Across film, photography, and digital extensions, the system emphasized authenticity and lived experience. The visual language remained grounded and natural, allowing the stories themselves to carry emotional weight while maintaining a consistent brand presence throughout.
The campaign extended across multiple touch points, reinforcing the idea that Home Depot is present not only at the moment of construction, but throughout the entire journey of building and becoming.
Role & Responsibilities
Senior Art Director
Shaped the visual storytelling approach for the Dreambuilding campaign
Directed art and composition across film, photography, and campaign assets
Collaborated with creative directors, producers, and production teams to define narrative tone and visual authenticity
Ensured consistency of brand expression across multiple campaign extensions and formats
Helped translate a purpose-driven strategy into a cohesive, emotionally grounded visual system
Impact
The work strengthened Home Depot’s positioning as a community-first brand, reinforcing its role in disaster response and long-term rebuilding efforts.
It elevated brand perception beyond retail, anchoring it in trust, service, and human impact at scale.