MCDONALDS ESSENCE FESTIVAL

BLACK & POSITIVELY GOLDEN

Essence Festival of Culture is the largest AA festival event in the country. More than 500,000 attendees are expected to be in New Orleans from
June 29th - July 3rd to be empowered, celebrated, informed, and inspired during four days of exciting events. During festival weekend
and as a major sponsor, McDonald's tasked WI to create an experience at the convention center to engage consumers.   

ROLES: SR. ART DIRECTOR & DESIGN
CREATIVE DIRECTOR: ANTHONY BROOKS | ART DIRECTION & DESIGN: MICHAEL HARARI

TOOLS: Indesign, Illustrator, Photoshop & Procreate