PRIME VIDEO
PROJECTS: PV HOME PORTAL, FAST CHANNELS GUIDELINES, PV GLOBAL BRAND CREATIVE DECK,
PRIME ORIGINAL SIGNATURE, & PV EXPRESS
As Prime Video continued its global expansion, the brand faced a growing challenge: how to maintain a consistent identity across regions, platforms, and an increasingly complex content ecosystem.
The opportunity was to evolve the brand into a flexible system—one that could scale globally while still allowing for local expression and cultural nuance.
FIELDS: Brand System | Global Identity | Digital Platform | Motion
TYPOGRAPHY: Amazon Ember
ROLES: DESIGN DIRECTION, CONCEPT DEVELOPMENT & DESIGN CD: BEN VADNAL
TOOLS: After Effects, Figma, Illustrator & Photoshop
PRIME VIDEO HOME PORTAL
Role & Responsibilities
Design Director
Led the development and evolution of the global Prime Video brand system
Defined core visual principles across typography, layout, and motion
Partnered with cross-functional teams including marketing, product, and regional stakeholders to ensure global alignment
Guided internal teams and external agencies in applying the system across campaigns and platforms
Balanced hands-on design direction with strategic oversight to maintain quality and consistency
Execution
The system came to life as a modular toolkit designed to scale across Prime Video’s global ecosystem. Visual components, motion principles, and layout structures were built to support a wide range of content—from original series launches to platform-wide campaigns.
We developed guidelines that extended beyond static design, incorporating motion behavior, pacing, and compositional logic to ensure consistency across AV, digital, and environmental applications. The system was adopted across internal teams and external partners, enabling faster, more cohesive creative output at scale.
PV GLOBAL BRAND CREATIVE DECK
FAST CHANNEL GUIDELINES
PRIME VIDEO SUBSCRIPTIONS
Impact
The system established a unified visual language across Prime Video’s global presence, enabling teams to create more consistent, scalable, and efficient work.
It strengthened brand recognition across markets while allowing for localized storytelling—positioning Prime Video as a cohesive, premium entertainment platform worldwide.
FIGMA BUILDS for Prime Video
PRIME EXPRESS
The team and I were tasked to oversee brand alignment and guidance for our Prime Video OOH activation.
The Prime Video Express train activation hit the streets in Soho and Midtown Manhattan
