AUTOZONERS

GET IN THE ZONE

Here at Autozone, Life as an Autozoner is more then just servicing customers and full-filling orders. Autozone is life, culture and above all else family.
My team and I presented Autozone with the opportunity to let their employees express what their lives are like at Autozone. How much impact it has on their life goals and influences the day to day energy to feel needed and provide assistance to other fellow auto mechanics.

IMPACT:
Car Tips "Don't Go Nuts Over Your Bolts" spot generating over 1M views on Facebook.
AutoZoner Stories generated approx. 25K total views on Social.

ROLES: SR. ART DIRECTION & DESIGN
CREATIVE DIRECTOR: ANTHONY BROOKS

OBJECTIVE
Drive community engagement via social channels with Skilled Enthusiasts

WHAT IS THE SINGLE MOST IMPORTANT THING TO COMMUNICATE? 
We got you & we see you. 
We are by your side to help when you need it, keep you informed and celebrate who you are and your victories.

INSIGHT
Everyone needs help figuring things out, even experts.

ISSUE
With so many online resources available for SE, we need to show that AutoZone is the Coach they need.