PRIME VIDEO

Lead visual brand direction and governance for Prime Video’s global brand identity. Created scalable design systems and guidelines used by teams
and partners worldwide. Collaborated across creative, strategy, and production to deliver impactful, insight-driven design across AV,
digital, print, social, and experiential channels.

PROJECTS: FAST CHANNELS GUIDELINES, PV GLOBAL BRAND CREATIVE DECK, PRIME ORIGINAL SIGNATURE, DESIGN PORTAL HOME & PAGE PV EXPRESS

ROLES: DESIGN DIRECTION, CONCEPT DEVELOPMENT & DESIGN
CREATIVE DIRECTOR: BEN VADNAL | DESIGN DIRECTOR: VINCE SMITH

TOOLS: After Effects, Figma, Illustrator & Photoshop

PRIME VIDEO GUIDELINES
I was a lead creator in designing and building the Global Brand Creative guidelines for the contents within and including the home portal page.
Below are the guidelines for FAST CHANNELS, PRIME VIDEO SUBSCRIPTION, PRIME ORIGINAL SIGNATURE, as well as, an intro slide for the HOME PAGE.

PRIME VIDEO HOME PORTAL

PRIME VIDEO POWERPOINT PRESENTATIONS

FAST GUIDELINES

FIGMA BUILDS for Prime Video

PRIME EXPRESS
The team and I were tasked to overseeing brand alignment and guidance for our Prime Video OOH activation.
The Prime Video Express train activation hit the streets in Soho and Midtown Manhattan