THE HOME DEPOT

Dream Building

I used AI image generation to explore angles, lighting, and compositions that best conveyed authenticity, warmth, and cultural connection through food.
By refining prompts to test visual options and integrating the strongest results into storyboards, I aligned every detail with the brand’s tone of
freshness and approachability—resulting in a visually striking, emotionally resonant images that enhances storytelling and deepens
audience engagement across digital platforms.

ROLES: SR. ART DIRECTOR, CONCEPT DEVELOPMENT & DESIGN
CREATIVE DIRECTOR: DIORI THOMAS | ACD: RODRIGO OROZCO | ART DIRECTOR: GEO VILLETA

TOOLS: Photoshop & Firefly

THE HOME DEPOT: DREAM BUILDING
For Dream Builders, home isn’t just a place—it’s a canvas for creation and growth.
This campaign celebrates that spirit, honoring the unique dreams and ambitions that drive builders forward.
It reminds Dream Builders that The Home Depot provides the tools and support to help turn those visions into reality.

THE HOME DEPOT: Ai Reference images
Below are the Ai generated images I created using precise prompts for storyboards, casting, wardrobes, settings and branded items for day of shoot.
Images were created to illustrate better branded tone, messaging, demographic and lastly for faster results.

THE HOME DEPOT: REAL LIFE IMAGES
Images below are from the day of the shoot.