AMERICAN AIRLINES

LIFE AWAITS

AMERICAN AIRLINES Life Awaits is this year newest launch showing a world of travel, business and leisure.
Our goal was to expand the airlines ecosystem of the AAdvantage card, while showing how much of American Airlines
cross over to the many customers that use the airline for their daily adventures and travels.
We worked with CANADA’s Director TINO, to shot the brand campaign in South America providing the vast landscapes
that mirror all the connected locations of American Airlines.

ROLES: ART DIRECTION & DESIGN
CREATIVE DIRECTOR: KEVIN SIMCOX | ACD: ALEX HUGLAND | ART DIRECTION & DESIGN: THOMAS RAYBELL

LIFE AWAITS :30 SPOTS | CHECK & MORE
American Airlines invites customers to enjoy the benefits of their Aadvantage card and enjoy the many perks of travel and
adventure as their newest campaign LIFE AWAITS brings the ecosystem of airlines straight to you.
CHECK :30 Spot: Life awaits, and American checks all the right boxes to get you there.
MORE :30 Spot: More rewards. More often. Life awaits. Get more with the American Airlines AAdvantage® program.

BEHIND THE SCENES
We shot additional stills to fulfil the social and B2B content for the launch.
It was necessary for us to mirror the animated banners and campaign launch with high resolution photos that we curated
and worked within our specs, instead of buying stock photography.