JUST FOR LAUGHS

CANCUN MEXICO

Just For Laughs invites you to Cancún for a three-day getaway of sunshine, sand, and comedy in paradise. Join your favorite comedians for a tropical vacation experience this November. Escape to Cancún for a sun-soaked vacation and comedy experience. From stand-up comedy and live podcast recordings to buzzing boat parties and cooking with comedians, this isn’t your typical beachfront getaway.

ROLES: ART DIRECTION & DESIGN
DESIGN DIRECTOR: DAVID BERRY | 3D ARTIST: AARON MARTINEZ | DESIGNERS: SEAN REILLY & HUGH DANG

CONCEPT & DEVELOPMENT
The team and I were tasked with elevating the 2D illustrations from prior years campaign, while adding humor and a sense of community that felt
unique to the beach and ocean background set in Cancun, Mexico. I started with a few loose sketches and designs for the 3D artist to start with,
then proceeded with finding the right color template and composition the drew the eye toward the comedian stages and experience.
Below are a first few rounds, including composition, color, and character development.

LAUNCH ASSETS
I worked with a team of graphic designers to build a three day tropical getaway to excite consumers to the event.
Secondaries were built to drive interest for artist spotlights, itinerary and hotel bookings.