IMAX LIVE

LIVE EVENTS: ONLY IN IMAX

IMAX Live delivers world class live events to the biggest screen.
Our goal is to expanded the IMAX ultra-immersive experience and refresh the way to see live events beyond the home screen.
We worked with iheartRadio for the event of the holiday, Jingle Ball. We also partnered with The Game Awards to
stream the biggest gaming awards event in the world straight to your local IMAX theatre.

IMPACT:
THE GAME AWARDS: Hit 103 million streams.

ROLES: ART DIRECTION & DESIGN
CREATIVE DIRECTOR: MATT RYAN | CREATIVE LEAD: JEFF ANTLOCER | ART DIRECTION & DESIGN: EMILY KWONG & MELANIE DAMIAN

IMAX LIVE BRAND LOOK

iHEARTRADIO JINGLE BALL: THE IMAX LIVE EXPERIENCE
For the first time ever, IMAX® and iHeartRadio’s Jingle Ball partnered to bring the holiday music event of the year to
fans across the country to IMAX Live theaters with immersive IMAX audio sound, for one-night-only.

THE GAME AWARDS X IMAX LIVE
IMAX connected gamers across the U.S. and Canada and select cities around the world to take part in
The Game Awards: The IMAX Live Experience. Audiences got to experience an IMAX-sized showing of this one-of-a-kind,
not-to-be-missed live event with exclusive sneak peeks and surprises of upcoming games and film releases you can only get in theatre.