RUSSIA WORLD CUP

The World Becomes The World Cup

The summer of 2018 the world experienced a seismic shift. Rivals became allies. Teammates became enemies.
Tiny nations became world powers and world powers became underdogs. Every four years the FIFA world cup is welcomed as the
single most watched sporting event in the world and this year FOX hosted this dramatic event.

My team and I were tasked with building and creating all banners and distribution assets across our World Cup Social platforms
and cable provider websites. We designed live spaces prior to events, premium packages and swag for guests
during the games and also built a custom booth with Fifa branding.

ROLES: ART DIRECTION & DESIGN

IMPACT: 2018 Men’s World Cup final on FOX averaged 11.8M viewers. World Cup Content Delivers 3.6 Billion Total Minutes,
558 Million Total Video Views across FOX Sports Streaming, Digital and Social Platform.
The FIFA World Cup™, a crown jewel of the FOX Sports portfolio, delivered the top three authenticated streaming events in FOX Sports history.