CHINO MOSS
VISUALIZE ALBUM
When I’m not designing, traveling or doing film. I love to create music under an alias; Chino Moss. I developed an exciting and interesting brand around my debut album Visualize. The brand look is centered around the alter ego persona and hypnotic and tranquil sounds of both the past and future overlapping. The “spiral” and “hypno flower” marks symbolize surreal feelings of nostalgia and being in a trance of the everyday routine to push yourself
to be better as an artist. Both signs of reflection and personal growth. I ran a small social media experiment where we flipped the words
Visualize to “Visual Lies” and teased releases that we fake and outlandish just for fun to increase engagement and humor.
ROLES: ART DIRECTION & DESIGN
