NFL INTERNATIONAL SERIES GAMES

New England Patriots vs St. Louis Rams

Beginning with the 2005 season, the National Football League has hosted regular season American football matches outside of the United States
in a series known as the International Series. Since 2007 and until at least 2016 games have been held in the United Kingdom,
at London's Wembley Stadium. Giant billboards create larger than life personas of the players’ attributes of Speed, Power, Vision and Agility. 
Expansive graphic retaining walls leading up to the stadium set the mood for the upcoming show and tell the story of each team.

ROLES: ART DIRECTION & DESIGN

IMPACT: 2012 stadium attendance increased from 76,981 to 84,004. The overall success resulted in the following years to add additional games and an increased broadcast viewership from 460,000 viewers in 2012 to 3M viewers in 2013.